12/15/2023 0 Comments Patrik schick roma“Although the videos were different, they started to look similar in that they focused on the gradual reveal of the actual player at the end. “After that video, it seemed like a lot of football clubs started to compete with each other to see who could make the best reveal,” Paul Rogers, Roma’s head of digital and social media, tells CNN Sport. It was the first of many thigh-slappingly successful posts: 7,325 retweets, 13,877 likes, 1.78 million views and countless articles written. Routine? Not quite.Īfter a virtual player scores, he points to the back of his shirt which has “Pellegrini” embossed on the back the camera pans out to the man controlling the console, which was Pellegrini himself wearing a Roma shirt. ![]() Roma wanted to publicize its new eSports team and so, for the signing of Lorenzo Pellegrini, the club posted a 26-second clip of FIFA 17 being played on a big screen. Yes, there is Turkish club Besiktas and the #cometobesiktas phenomenon which became the phrase of last summer when Ricardo Quaresma invited Portugal teammate Pepe to join him in the Turkish Super Lig in an amateurish-looking video, but AS Roma is to the player unveil what Picasso is to art. To start anywhere else would be a travesty. ![]() Not even for retweets.)īut how did unveiling a new signing progress from pitch-side photographs of a grinning new recruit to AS Roma’s acquisition of Patrik Schick being made public in a video featuring a goat playing chess? And what should we expect next from increasingly innovative clubs?įirst, to the monkey and the goat and Italian club AS Roma. (Dressing a 6,000kg animal in figure-hugging fabric is not being endorsed here. The equivalent of posting a clip of an elephant in a hot pink leotard roller-skating along Times Square. It’s been impossible not to notice the creativity, the plethora of posts popping up on a timeline, all wanting attention, all seeking to captivate. ![]() They are now scrapping for retweets, likes and followers too. The days of football clubs merely competing against each other for trophies and player signatures is now as antiquated a memory as the extinct hiss and crackle of dialing-up to log into Friends Reunited. Weird has become the new normal.įrequently surreal, often funny, some unveilings resemble home movies or graphics hurriedly put together by a toddler, others are more akin to a Monty Python sketch.įor clubs with money to spare, unveilings have become 30-second Hollywood-style productions: Glossy, expensive, stylish. Confused? Indeed.įootball clubs have increasingly been using social media to unveil player signings in unconventional ways, embracing eccentricity like an elderly British aristocrat living on a diet of stout and double cream. Not forgetting the cryptic messages, Ikea-style pictorial instructions, magic tricks and Fortnite. A monkey using a laptop, a singing lion, a chess-playing goat, a footballer dressed as a wolf, plumes of white smoke from a restaurant chimney.
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